ASUS 2022 CES DIGITAL LAUNCH

THE CHALLENGE

At the start of 2022, Tech giant, ASUS, wanted to get as many people to tune into their 2022 CES Digital Launch where they would be showcasing a huge range of exciting products over the coming year. The Launch would be premiered on a global level through the ASUS YouTube channel, however, the UK team wanted to run an event in parallel with the global launch that would bring in as many viewers as possible.

The Approach

Epic Global created an online virtual panel, bringing in a number of big influencers within the gaming space to watch the stream together and react to it in real-time. We designed unique Twitch overlays for the occasion to give ASUS full visibility throughout the entire event.

The panel was streamed on all the creator’s Twitch channels and also the ASUS Uk twitch channel, allowing us to reach a much bigger audience than if we streamed it on just one.

Viewers could not only watch all the creators interacting with each other, but they could also chat and interact with them via their Twitch chat

The results

Epic Global secured a selection of 4 creators with a combined reach of over 800,000.

With the panel being streamed live on the ASUS UK channel as well as all the individual creator channels, we managed to get over 20,000 real-time views of the hour long event and over 30,000 views of the VOD’s within a week after the launch.

We also managed to keep a bank of fun clips from the panel which could be used for social content to sustain the campaign!